If you own a local business and want more visibility on Google Maps, you need to understand how Local Search Grid (LSG) reports work. These reports are one of the most powerful tools for showing where your business appears in the Google Map Pack across your service area.
At Sun City Marketing, we use BrightLocal's Local Search Grid tool to give business owners a visual heatmap of their local rankings. This helps identify where your Google Business Profile is strong and where it needs improvement.
What is a Local Search Grid Report?
A Local Search Grid is a map that overlays your service area with a grid of geographic points. At each point, BrightLocal simulates a search for keywords like "plumber near me" or "website designer Sun City" to see where your business ranks in Google’s local results.
The result is a color-coded map:
Green = Top 3 positions (visible in the Map Pack)
Yellow = Ranks 4–10
Red = Not showing in the top 10
This kind of report gives you a hyper-local view of your visibility. For example, you might rank #1 in central Sun City but not appear at all 5 miles away.
Why Is This Important for Local Businesses?
Google’s local rankings are proximity-based. If your business isn’t optimized for the neighborhoods you serve, you’re losing visibility, clicks, and sales.
Here are a few reasons why LSG reports are essential:
Shows you exactly where you're visible and where you’re not
Helps guide your local SEO strategy (content, citations, reviews)
Proves the value of local marketing efforts over time
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