Choosing the Right Domain Registrar for Your Business in California (and Beyond) At Sun City Marketing , we’ve helped dozens of small business owners across Southern California and the USA launch professional, optimized websites. But before your website even goes live, there's a critical first step that too many skip over: choosing the right domain registrar . This post breaks down the top domain registration providers, why we prefer Squarespace Domains (formerly Google Domains), and what California small businesses need to consider when buying a domain. Why Domain Registration Is More Important Than You Think Your domain name isn’t just a web address — it’s your digital identity . From SEO to security, who you register your domain with can affect: Email deliverability Website uptime and DNS speed Security and privacy protection Support during tech issues Easy integration with your website builder Long story short: Don’t pick your domain provider based o...
Choosing the Right Domain Registrar for Your Business in California (and Beyond)
At Sun City Marketing, we’ve helped dozens of small business owners across Southern California and the USA launch professional, optimized websites. But before your website even goes live, there's a critical first step that too many skip over: choosing the right domain registrar.
This post breaks down the top domain registration providers, why we prefer Squarespace Domains (formerly Google Domains), and what California small businesses need to consider when buying a domain.
Why Domain Registration Is More Important Than You Think
Your domain name isn’t just a web address — it’s your digital identity.
From SEO to security, who you register your domain with can affect:
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Email deliverability
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Website uptime and DNS speed
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Security and privacy protection
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Support during tech issues
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Easy integration with your website builder
Long story short: Don’t pick your domain provider based on price alone.
Why We Use Squarespace Domains (formerly Google Domains)
When Google Domains shut down and transferred everything to Squarespace Domains, we stuck with it — and here’s why:
✅ Clean Interface + Google-Style Simplicity
If you’re a business owner in California or anywhere in the USA, you don’t have time to navigate a confusing dashboard. Squarespace keeps it simple, like Google always did.
✅ Free WHOIS Privacy
Unlike GoDaddy, which often charges for privacy, Squarespace includes domain privacy for free — this keeps your personal data off public records.
✅ Seamless DNS & Google Workspace Setup
Most of our clients use Gmail for business email, and setting it up is faster on Squarespace. You can link Google Workspace in just a few clicks — no messy MX records.
✅ Security Built In
Every Squarespace domain comes with SSL certificates by default, which is essential for SEO and user trust.
GoDaddy – Popular but Bloated
We’ve worked with GoDaddy domains for California clients who already had them. Here’s our honest take:
Pros:
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Huge market share, so support resources are everywhere
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Large selection of TLDs (like .studio, .plumbing, .store)
Cons:
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Aggressive upselling – expect a cart full of services you may not need
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Charges for domain privacy
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Outdated interface compared to modern providers
Best for: Large-scale operators or users who are already comfortable in GoDaddy’s ecosystem.
Namecheap – Great for Budget-Conscious Startups
If you're launching your business in Temecula, Riverside, San Diego, or anywhere in CA with a tighter budget, Namecheap is worth considering.
Pros:
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One of the cheapest domain registrars in the U.S.
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Free WHOIS privacy
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Easy to use and transparent pricing
Cons:
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DNS management is a bit slower compared to Squarespace or Google Cloud
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Support is decent, but not the fastest
Best for: Solo entrepreneurs, freelancers, and early startups looking for a no-fuss domain registration.
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