Website Mistakes Small Businesses Face
1. π© Contact Form Not Sending Emails
✅ Fix: Install WP Mail SMTP to ensure reliable email delivery from WordPress.
2. π No SEO Setup
✅ Fix: Install RankMath SEO and optimize each page title and description.
3. π± Not Mobile-Friendly
✅ Fix: Use a responsive template (like from Envato ThemeForest) and preview your site on phones and tablets.
4. π’ Slow Page Load Times
✅ Fix: Use WebP images, enable caching, and optimize your hosting settings.
5. π No SSL Certificate (Site Shows “Not Secure”)
✅ Fix: Activate a free SSL from your host and use Really Simple SSL to force HTTPS.
6. ⚠️ No Google Analytics or Search Console
✅ Fix: Set up Google Analytics 4 and Google Search Console to monitor traffic and issues.
7. π« Missing or Inconsistent Business Info
✅ Fix: Update your footer, contact page, and schema so they match your Google Business Profile.
8. π ️ No Sitemap or Not Indexed
✅ Fix: Use RankMath to generate a sitemap and submit it to Google Search Console.
9. π¬ No Clear Call-to-Action (CTA)
✅ Fix: Add strong CTAs like “Book Now”, “Call Us Today”, or “Get a Free Quote” on every page.
10. ❌ No Backups
✅ Fix: Use a plugin like UpdraftPlus to schedule automatic backups to Google Drive or Dropbox.
✅ Final Word from Sun City Marketing
The good news? These are quick wins that can instantly improve your site’s performance and lead generation.
π Contact Sun City Marketing for a free website health check and we’ll get you back on track.
Your website is often the first thing a customer sees. But even a modern-looking site can secretly fail where it matters most—conversions, emails, mobile, and SEO.
If your form submissions aren’t reaching your inbox, you’re losing leads.
Google can’t find or understand your pages without meta tags, keywords, and indexing.
Over 60% of your traffic is mobile. A desktop-only design means lost conversions.
Visitors leave if your site takes more than 3 seconds to load.
This kills trust fast—especially for service businesses.
You can’t grow what you don’t track.
If your name, phone, or hours are outdated or missing, you’ll lose credibility.
If your site isn’t indexed by Google, it won’t show up in search results.
Visitors don’t know what to do next: Call? Book? Email?
One plugin error or hack, and your whole site could be gone.
Every website mistake is a missed opportunity.
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